라브뜨 [RIIZE, BRIIZE, rise up!]

라브뜨 [ra-beu-tteu]

✔ This is the natural Korean pronunciation.

Today’s phrase is one of the most emblematic chants shared between RIIZE and their fandom BRIIZE: “라브뜨(RIIZE, BRIIZE, rise up!).”

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The Origin and Meaning of “라브뜨”

“라브뜨” is a shortened chant that comes from “RIIZE, BRIIZE, tteunda”—a rallying cry meaning “RIIZE and BRIIZE rise up together.”It began as something the members shouted on stage at showcases and concerts, then spread organically among fans as a shared code.

SM Entertainment later codified it by naming a fan-membership event “라브뜨 Day (R.B.R. DAY),” recognizing the chant as a symbol that connects the artists and fans.

In short, 라브뜨 isn’t just an abbreviation—it’s a promise that RIIZE and BRIIZE will grow and shine together.

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How Fans Use It

Among BRIIZE, “라브뜨” shows up in cheers, social posts, and even fan-made goods.

During a comeback 👉 “Let’s 라브뜨 this era too!”

On special days 👉 “Happy birthday! 라브뜨 today as well 💙”

After a concert 👉 “That moment was pure 라브뜨.”

Short but powerful, it’s a single word that carries the shared energy of artist and fans.

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Connection With the Artist

When the members yell “RIIZE, BRIIZE, tteunda!” on stage, fans answer with “라브뜨!”It’s more than a chant—it’s a signal that everyone is moving as one.

Members have even noted that certain outro sections in their songs carry the same spirit as “라브뜨,” showing how deeply the phrase is woven into RIIZE’s identity.

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What “라브뜨” Means to BRIIZE

For new fans, using “라브뜨” is the fastest way to feel part of the community.

For longtime BRIIZE, it feels like a promise that’s always been there.

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✨ “라브뜨” isn’t just three syllables—it’s a pledge that RIIZE and BRIIZE will keep rising together. Today, tomorrow, and far into the future—라브뜨 continues. 💙

#RIIZE